Fresh vegetables that can be used in formulation

40+ Years of Experience Creating Products That Have Sold Billions.

If you need help bringing your product to life or elevating an existing consumer product, I can help. I’ve developed award-winning products for clients like Whole Foods, Starbucks, Trader Joe’s, and Target, and for innovative up-starts like IQBar and Puffworks. From tasty powders to cereals, I’ve created them all.

Some of My Many Clients


Product Innovation & Development

An amazing product helps you differentiate from your competition and helps you gain loyalty repeat customers. I’ll help you create extraordinary products and build your brand.

1) CONCEPT DEVELOPMENT

Looking to enter a new category or start a new brand? I can help flush out your concept in terms of form, flavor, function and the cost of goods. Work with many suppliers to fit your brand’s needs.
 

2) PROTOTYPE DEVELOPMENT

Once a base formula is created, I can help you create initial taste samples for testing. Also, I can assist with packaging development and sourcing. If needed, consumer research and sensory testing.

3) PRODUCTION TEST

Identify qualified co-packers to make your product, manage manufacturing process development and equipment selection. Lead plant trials, develop and implement Manufacturing Control Plans and train production employees.

4) COMMERCIALIZATION

Oversee full-size production runs, process validations and package, stability, and shelf-life testing. Develop highly efficient and cost- effective ingredient and packaging supply chains. Troubleshoot manufacturing- product, process, package, and quality problems.

 
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 drive sales & repeat purchase rates

Compelling products are your ultimate competitive advantage. I develop award-winning products for every category and consumer need. 

 
 

SOME PRODUCTS I’VE CO-CREATED

 
Guru Hari

About Guru Hari

More than 40 years of experience working in food and beverage has given me a wealth of world-class experience and an ability to navigate the complexities involved in the development and commercialization of any consumer packaging good. Available for project-based work, retainer work or fractional ad-hoc support.

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Let’s Talk About Your Product